Probiotics Market Projected To Exhibit Robust CAGR of 14.0% For The Forecast Period From 2023 To 2030: Grand View Research Inc.
Cultural and economic shifts are
shaping the probiotics
market, fostering dietary supplement and
food and beverage industries. Consumer trends allude to the rising prominence
of probiotics, which offer a slew of health upsides, including digestive and
immune health and advancements in weight management. Brands are zeroing in on
additional probiotic health benefits to keep up with the soaring consumer
demand. A few studies have claimed that certain strains of probiotic bacteria
might prevent the common cold and influenza and/or reduce the duration of the
disease. The strong link of probiotics with gut health and immunity has steered
a wave of trends in digestive health.
Probiotics market is experiencing
steady growth driven by several factors including shifting dietary preferences
toward healthier foods coupled with the rising consumer awareness about
digestive health products. Manufacturers in the industry are increasingly
focused on distribution agreements and partnerships for probiotic sales. For
instance, in September 2020, OptiBiotix Health Plc., a UK-based probiotic
nutritional supplement manufacturer, announced an exclusive distribution
agreement with Ayalla Marketing for the former’s product distribution in
Brazil. In such an agreement, manufacturers often decide the minimum order
quantity to facilitate cost-effective shipments.
Notably, products with probiotics
claims, such as frozen yogurt, fermented drinks, cereals, snack bars, infant
formula and dairy-based ice creams, have gained ground. In January 2024, the
International Food Information Council (IFIC) inferred that a Consumer Insights
on Gut Health and Probiotics Survey—conducted by IFIC—found that one in four
Americans (those who try to consume probiotics) stated they commonly seek them
in wellness drinks.
Surging demand for
microbiome-nurturing ingredients has prompted manufacturers and other leaders
to emphasize women’s health and cognitive health. Prevailing trends indicate
the global probiotics market could reach USD 220.14 billion in revenue in 2030.
The growth trajectory is a major indicator for stakeholders as to where the
industry is heading.
In addition, supplement manufacturers
are increasingly incorporating functional ingredients into products to increase
their nutritional value. Ingredient suppliers and supplement manufacturers are
focusing on product innovation to expand their portfolio of probiotics and probiotic-based
foods and better cater to the specific nutrition conditions of consumers with
digestive health problems. For example, in August 2021, SkinBio Therapeutics
launched new probiotic supplements targeted at the skin condition psoriasis.
This product launch was aimed at expanding the use of probiotics in different
application areas.
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: Probiotics
Market Report
Bacteria-Based Ingredient Braces for
Microbiome Trend
The gut microbiome has become the
trailblazer as it is highly attributed to weight management and skin and
cognitive health. A healthy gut microbiome has the innate ability to minimize
inflammation and bolster immunity, encouraging food and beverage,
pharmaceutical and cosmetic industries to explore opportunities. To illustrate,
in April 2023, the U.S. FDA approved the first oral microbiome to be used as a
therapeutic. The agency gave the nod to Seres Therapeutics’ live microbiome
capsule Vowst; the product will reportedly be co-commercialized by Nestle.
As problems with the gut microbiome
have been associated with a host of diseases, such as cancer, diabetes and
obesity, researchers are expected to focus on next-generation probiotics
(NGPs). Studies suggest NGPs—regulating the gut microbiome—can modulate
inflammatory pathways, minimize oxidative stress and prevent neurodegenerative
and viral diseases.
Opportunities and Challenges Redefine Dietary
Supplements
Millennials and the Gen Z population
are pinning hope on food supplements, specialty supplements, nutritional
supplements and infant formula products. Probiotic supplements have gained
ground to boost digestive and immune health. Pervasive obesity, high blood
pressure and a sedentary lifestyle have put the spotlight on dietary
supplements. In essence, probiotic strains— spore-forming probiotic
bacteria—have become sought-after due to their stability. Lately, Americans are
counting on probiotic dietary supplements; so much so that customized products
are gradually gaining traction.
Convenient dietary products, such as
capsules and chewable gummies, have become prevalent, suggesting the prospect
of dietary supplements. However, in October 2023, the U.S. FDA raised an alarm
bell regarding the sale of probiotic products for use in hospitalized preterm
infants. The organization inferred that the product was an adulterated dietary
supplement (under the Federal Food, Drug, and Cosmetic Act) as B. infantis
(Bb-02) and S. thermophilus (TH-4) failed to meet the applicable safety
requirements.
Future Outlook: an Emphasis on Mental Health
Soaring commercialization of
probiotics alludes to the trend for functional foods and chewable tablets.
Products containing natural probiotics, including naturally fermented yogurts
and kimchi, are likely to gain prominence. Besides, Probiotics-enriched
chocolates, snack bars, kombucha, Tempeh, Natto, Miso, Sauerkraut and kefir
could be sought by millennials and Gen Z customers.
Probiotics could also boost mental
health; researchers are investigating the potential of psychobiotics as a
cure-all for mental health problems. A 2022 randomized controlled trial in
Translational Psychiatry found that a high-dose probiotic with eight different
bacteria strains helped reduce depression symptoms. Psychobiotics can also minimize
the risk of Alzheimer’s disease and heart disease. The next half-decade could
provide revenue-generating opportunities for probiotics manufacturers and
suppliers.
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