Europe Mailer Packaging Market New Business Opportunities and Emerging Trends and Forecasts 2030

 

San Francisco, 17 June 2024: The Report Europe Mailer Packaging Market Size, Share & Trends Analysis Report By Product (Cushioned Mailers, Non-cushioned Mailers), By Insulation, By Material (Paper, Paper, Foil), By End-use, By Country, And Segment Forecasts, 2022 - 2030

The Europe mailer packaging market size is expected to reach USD 12.36 billion by 2030, growing at a CAGR of 15.0% from 2022 to 2030, according to a new report by Grand View Research, Inc. The increased popularity of mailers in the e-commerce industry for packaging of varied B2C products including clothing and books across the region remains a key growth driver.

The increasing usage of mailers packaging for shipping items by online retailers is the major factor driving the market. A continuous increase in the number of online shoppers and the growing popularity of fashion apparel and books which are commonly packaged in paper mailers and padded mailers remain strong growth drivers.

The marketing and advertisement expenditure has increased in recent years by the manufacturers. Similar measures are adopted by service providers like Amazon and eBay to increase their revenue in the regional market. The continuous increase in the number of small and medium players in the service industry further supports the demand for mailers in the market. Mailers provide substantial space for the packaging of items along with wide space for printing and advertisement of brands on the outer layer, which is ideal for segment growth.

The cushioned mailers are projected to experience the fastest growth over the forecast period owing to their ability to provide extra protection to packaged items. Cost efficiency is another major benefit offered by padded mailers to consumers. This is done by eliminating the need for extra bubble wrapping for protection because it is in-built as an inside layer in cushioned mailers.

The rising consumer focus on online shopping across the continent along with government mandates for paper packaging drives the market growth. The presence of a huge number of online shoppers coupled with their increased spending on e-commerce websites is driving market growth.

According to a collaborative report published by EuroCommerce and Amsterdam University of Applied Science, e-shoppers have increased to 71% in 2020 from 66% in 2022. This increase was a result of the COVID-19 pandemic which pushed consumers toward online shopping. The report included 37 countries that exhibited an increase in B2C e-commerce turnover, as well as E-GDP (the share of GDP made up by e-commerce). Additionally, the E-GDP of Europe remains on the path of constant growth with a growing share of 3.1%, 3.5%, 3.9%, and 4.3% respectively from 2017 to 2020.

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The mailers packaging market of Germany witnesses strong demand for sustainable alternatives like paper mailers, and recycled material mailers among others. The favorable government mandates associated with environment-friendly packaging across the regional packaging industry contribute to the increasing revenue demand for mailers in the country. Additionally, the government's focus on increasing packaging waste is likely to increase the reusing and recycling of mailers during the forecast period in Europe.

Europe Mailer Packaging Market Report Highlights

• The cushioned mailers segment is expected to record the highest CAGR of 15.2% over the forecast period. The emergence of cost-effective, and quick home deliveries of consumer goods remains a key driver of growth
• The paper segment held a revenue share of 52.2% in 2021. It is expected to grow at the highest CAGR of 15.3%, owing to a growing emergence of online delivery with sustainable packaging. The favorable government support to the manufacturers for the use of biodegradable and eco-friendly packaging materials continues to grow
• Germany accounted for the maximum revenue share of 35.8% in 2021. The region is also projected to maintain its dominance in terms of revenue throughout the forecast period from 2022 to 2030. The presence of a huge customer base for mailers packaging continues to support the dominating share of the country. Additionally, the presence of major local packaging manufacturers further bolsters market growth. The focus of international players remains on the rise, thanks to the presence of a large consumer base
• Romania is expected to grow at the highest CAGR of 18.1% in terms of revenue over the forecast period, supported by the increasing number of end-users in the country. The country is projected to exhibit significant growth in online shoppers over the forecast period. This also remains a major promise for growth in demand for mailers packaging for home deliveries

As per the European Commission, the latest directive contains updated measures to prevent the production of packaging waste. It promotes the reuse, recycling, and other forms of recovering of packaging waste, instead of its final disposal. The directive has set goals for recovering the packaging waste instead of the disposal, and for paper and cardboard, the set goal is 75% by 2030 and 85% by 2030.

Mailers are the protective packaging particularly used in shipping smaller or individual goods. These are of various types and sizes and are made up of materials including plastic and paper. These are used in the postal industry for the packaging of lightweight and fairly flat items like hard copies of documents, books, and clothes among others. The booming e-commerce industry utilizes various types of mailers because of their quality and wide space for branding. These are used to customize the packaging, especially for home delivery of consumer goods.

COVID-19 Impact

The Europe mailer packaging market exhibited decelerating growth in 2020 owing to the Covid-19 pandemic. The packaging demand decreased when the virus spread across the globe, and as a result, the region experienced major monetary and life loss. In order to limit the spread of the virus, the EU imposed several rules and regulations. Therefore, companies were required to halt their production units, distribution channels were disrupted, and retail markets were closed. This impacted sales especially in the second quarter of 2020.

Europe Mailer Packaging Market Report Scope

Report Attribute	Details
Market size value in 2022	USD 4.00 billion
Revenue forecast in 2030	USD 12.36 billion
Growth Rate	CAGR of 15.0% from 2022 to 2030
Base year for estimation	2021
Historical data	2017 - 2020
Forecast period	2022 - 2030

The pandemic had a significant impact on people’s lives and income sources. It also had a negative impact on EU industries and ultimately the GDP of the region. Short and long-distance mobility restrictions across the continent caused both a fall in production and considerable disruption in supply chains. These obstacles resulted in decreased spending power of the people which was another major factor responsible for the slowed growth in 2020.

List of Key Players in the Europe Mailer Packaging Market

• Sealed Air
• Mondi Group
• Intertape Polymer Group
• Henkel Corporation
• Polisac SA
• VP Group
• Storopack Hans Reichenecker GmbH
• Abriso Jiffy
• 3M
• Pregis LLC