Cannabis Beverages Market is Predicted to Observe a Tremendous Growth, With a CAGR of 17.8% From 2019 To 2025: Grand View Research Inc.

 

The global cannabis beverages market size is expected to reach USD 2.8 billion by 2025, expanding at a CAGR of 17.8% during the forecast period, according to a new report by Grand View Research, Inc. The market is highly fragmented in nature, owing to the presence of several small and medium scale companies. The majority of the companies are based in Canada, owing to the legalization of marijuana for medical and recreational purposes in the country. The rise in legalization of marijuana in order to eradicate the black market and to boost the tax revenue from legal sales of marijuana products is anticipated to positively influence the growth.

Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed high demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, flour, and whole grains, among others, witnessed a considerable increase during the early stages of the crisis. Presently, most companies in the industry are faced with low consumption of their products and supply chain challenges. The companies are focusing more on altering their supply chains in order to reinforce their online presence and delivery measures, in an attempt to adapt to the present business environment. The changes in consumer buying behavior and the dynamic shifts towards online and D2C distribution channels may have serious implications on the near future growth of the industry. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

The rising popularity of wellness drinks is also expected to support the demand over the forecast period. The legalization of cannabis for medical and recreational purposes has had a strong impact on the sales of alcoholic drinks. As a result, many alcohol manufacturers are investing in the growing trend of marijuana-infused drinks. For instance, Lagunitas, Heineken's fast-growing California beer label, launched Hi-Fi Hops, which is a cannabis-based beverage with zero calories or carbs and is infused with Cannabidiol (CBD) and Tetrahydrocannabinol (THC). In 2017, Constellation Brands, the third-largest beer manufacturer in the U.S., entered into a partnership with Canopy Growth - the world’s largest marijuana grower, to develop cannabis-infused beverages.

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Consumers are shifting their preference from soft drinks to wellness drinks leading to the increasing sale of cannabis beverages. Low sugar content in drinks is the major driving factor for the growth of the market. Also, consumers prefer these beverages as an alternative to cannabis smoking and consumption of marijuana-infused chocolates, cookies, brownies, and confectionaries like gummies and candies. Off-trade sales channels such as hotels, cafes, restaurants, clubs, and lounges are expected to boost the popularity of the product among consumers.

Cannabis Beverages Market Report Highlights

• By type, the non-alcoholic segment was the largest and fastest-growing segment in 2018 and is expected to continue leading the market over the forecasted period, majorly driven by rising product demand from newcomers and female consumers
• CBC infused cannabis beverages is estimated to be the fastest-growing segment over the forecast period, owing to the non-psychoactive property of CBD
• In Europe, the Netherlands holds the largest market share owing to the presence of cafes and restaurants dedicated to cannabis consumption, and the increasing trend of cannabis tourism in the country
• Some of the key players operating in the global market include New Age Beverages Corporation; The Alkaline Water Company; Phivida Holdings Inc.; Koios Beverage Corporation.; VCC Brand; Dixie Brands Inc.; Keef Brand; Hexo Corp; Aphria; and Canopy Growth

Strong demand for cannabis beverages from millennials is also anticipated to drive the market growth. As per a 2017 Yahoo News poll, majority of the 55 million recreational marijuana users in the U.S. were millennials. Most millennials consume marijuana socially and only 25% of them consume it alone. A 10-year study by researchers at the University of Connecticut and Georgia State University, completed in 2017, found that in U.S. counties where marijuana was legalized, wine and beer purchases decreased by 15%.

North America is estimated to be the fastest and largest market over the forecast period. The growth is majorly driven by the legalization of marijuana for medical and recreational purposes. As per the National Conference of State Legislatures, a total of 33 states, the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands have approved publicly available medical cannabis programs, resulting in the increased launch of several cannabis drinks. Also, 13 states in the U.S. allow the use of low THC and high CBD products for medical purposes, resulting in high demand for CBD infused cannabis drinks in the region.

Europe is estimated to witness strong growth over the forecast period, owing to a rise in cannabis consumers in the region. As per the Cannabis Trade Association, the number of CBD users in the U.K. increased from 125,000 in 2016 to 250,000 in 2017. Also, the companies operating in the region are launching products to keep up with the growing trend of wellness drinks. For instance, Manchester-based CBD Ultra and Cloud 9 Brewing have launched U.K.’s first CBD Session IPA beer brewed with Cannabis Sativa extract.

Key market players are New Age Beverages Corporation; The Alkaline Water Company; Phivida Holdings Inc.; Koios Beverage Corporation; VCC Brand; Dixie Brands Inc.; Keef Brand; Hexo Corp; Aphria; and Canopy Growth. The market is highly fragmented in nature as a large number of manufacturers are present and actively engaged in product launches and mergers and acquisitions to boost their market share. For instance, in 2017, Constellation Brands, the third-largest beer manufacturer in the U.S., entered into a partnership with Canopy Growth - the world’s largest marijuana grower, to develop cannabis-infused beverages.

Also, in 2019, New Age Beverages Corporation signed as an agreement with Dock light, a division of Privateer Holdings for a 50-50 profit-sharing partnership to sell marijuana-infused products under the Marley Natural brand. In 2019, The Alkaline Water Company acquired AQUAhydrate to expand their retail distribution across North America with retailers including Walmart, Target, Safeway, Rite Aid, GNC Meijer, QT, and Albertsons, along with celebrity investors continuing to serve as brand ambassadors.

Grand View Research has segmented the global cannabis beverages market report on the basis of type, component:

Cannabis Beverages Type Outlook (Revenue, USD Million, 2015 - 2025)

• Alcoholic
• Non-Alcoholic

Cannabis Beverages Component Outlook (Revenue, USD Million, 2015 - 2025)

• Cannabidiol (CBD)
• Tetrahydrocannabinol (THC)