Japanese Whisky Market 2025: What Will Be Changes In Investment Ratio With Opportunity Analysis?? |Grand View Research, Inc.

 

The global Japanese whisky market size is expected to reach USD 1.1 billion by 2025, according to a new report by Grand View Research, Inc., registering a 9.4% CAGR over the forecast period. Factors such as increasing awareness regarding aged whisky and a growing taste for unique and imported spirits are driving the demand for Japanese whisky in the global alcohol market.

Using Japanese whiskey as a component in numerous cocktails is a popular trend among consumers, driven by a growing interest in cocktail concoctions and experimental mixology. Social media has also played a major role in spreading awareness and increasing the popularity of Japanese whisky through posts and blogs. The growing presence of bars and pubs across the globe has also promoted the consumption of unique and imported liquors, such as Japanese whisky. The rising popularity of home bars and interest in mixology is also driving the consumption of Japanese whiskey in the residential sector. This segment is likely to register a CAGR of 9.2% over the forecast period, while the commercial application of Japanese whisky is expected to exhibit a 9.4% CAGR.

On-trade distribution channels held the largest revenue share in 2018 owing to the rising per capita income of consumers, adoption of luxury lifestyles, and consumption of premium spirits in countries including the U.S., the U.K., Germany, India, and China. The rising trend of Happy Hours offered by various commercial restaurants, pubs, hotels, and breweries serving alcohol is boosting the footfall of consumers in such retail sectors.

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Asia Pacific led the global market in 2018 with a share of 66.7%. This can be attributed to the presence of the largest production facility in Japan and high product penetration in the region. Population growth, urbanization, and rising disposable income in countries such as China, India, and Thailand are anticipated to play an important role in driving the overall alcohol market, having a positive impact on the consumption of Japanese whiskey in the coming years.

Further key findings from the report suggest:

• In terms of revenue, the residential application segment is projected to expand at a CAGR of 9.2% over the forecast years. The segment also held the dominant share in the Japanese whiskey market in 2018
• On-trade distribution channels held the largest revenue share in 2018 owing to the rising per capita income of consumers, adoption of luxury lifestyle, and consumption of premium spirits
• Asia Pacific led the global market in 2018 with a share of 66.7%. This can be attributed to the presence of the largest production facility in Japan and high product penetration in the region
• The industry is highly competitive in nature with key players including Suntory Holdings Ltd., Nikka Whisky Distilling Co., Ltd., Chichibu Distillery, Venture Whisky, Ltd., FLAVIAR, Louisville Distilling Co. LLC, Asahi Breweries Ltd., Jf Hillebrand Japan Kk, Hombo Shuzo Co Ltd, and Yoshino Spirits.

Rising inclination towards cocktail culture and experimental mixology act as an inspiration for consumers to opt for different alcoholic spirits. This scenario is thereby popularizing the market for Japanese whisky. In addition, the growth of different variants of whiskies in Japan and India has also drawn the attention of consumers towards high-quality spirits produced in these countries. Therefore, the market witnesses a growing prominence of Japanese whisky across cultures as a result of rising awareness towards different cultural alcoholic drinks.

The growing presence of bars and pubs across the globe has promoted the consumption of unique and imported liquors, such as Japanese whisky, across commercial establishments. The rising trend of Happy Hours offered by various commercial restaurants, pubs, hotels, and breweries serving alcohol is boosting the footfall of consumers. On the other hand, the rising popularity of home bars and interest in mixology is driving the consumption of Japanese whiskey in the residential sector.

Asia Pacific is the largest market for Japanese whiskey, attributed to the presence of the largest production facility in Japan and high product penetration in the region. Non-Japanese sales of Japanese whisky are high in France, China, the U.S., and the Philippines. While consumers initially came across the product only at Japanese restaurants or karaoke bars, product penetration across different verticals has ensured market growth.

The global market is highly competitive in nature. Top players operating in this space include Suntory Holdings Ltd., Nikka Whisky Distilling Co., Ltd., Chichibu Distillery, Venture Whisky, Ltd., FLAVIAR, Louisville Distilling Co. LLC, Asahi Breweries Ltd., Jf Hillebrand Japan Kk, Hombo Shuzo Co Ltd, and Yoshino Spirits. Companies are focusing on expanding their reach by producing a variety of Japanese whiskies in order to leverage the ongoing consumption trend across countries in Europe, North America, and Asia Pacific.

Grand View Research has segmented the global Japanese whisky market on the basis of application, distribution channel:

Japanese Whisky Application Outlook (Revenue, USD Million, 2015 - 2025)

·         Residential

·         Commercial

Japanese Whisky Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

·         On-Trade

·         Off-Trade

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