Matcha Market Research, Key Players, Analysis And Forecast 2025: Grand View Research Inc.

 

The global matcha market size is expected to reach USD 5.07 billion by 2025, according to a new report by Grand View Research, Inc. The rising prevalence of chronic diseases has augmented the demand for healthy and nutrient-rich food & beverage alternatives. Anti-oxidant and vitamin-rich composition of matcha tea has fueled the product demand across the globe.

The demand for matcha is increasing owing to their superior nutritional as well as immunity-boosting properties. Furthermore, the consumer mindset to follow a healthy lifestyle particularly in these testing times is further expected to enhance the demand for superfoods during the COVID-19 outbreak. We at GVR are trying to quantify the impact of this pandemic on the matcha market. Get your copy now to gain deeper insights on the same.

Anti-oxidants, including epigallocatechin gallate (EGCG), prevent diseases such as cancer, Type-2 diabetes, cardiovascular problems. EGCG present in the product can repair DNA damage caused by UV radiation and controls the proliferation of cancerous cells. The product also has the potential to reduce stress and promotes a state of relaxation. L-theanine present in the product acts in a synergistic way to activate alpha waves in the brain and thus improves brain functioning. Furthermore, the high chlorophyll content of the product prevents toxin accumulation in the body.

Key product grades available in the industry include ceremonial, classic, and culinary. Ceremonial accounts to be the most expensive product grade owing to its superior and high-quality production process. The classic grade is the most widely consumed variety, owing to its enhanced taste and flavor. The demand for culinary grade product is predicted to grow at a robust pace, due to emerging use in bakery and cooking applications.

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The Asia Pacific held the largest share of the global industry revenues in 2016, owing to traditional tea culture in Japan and China. The product was majorly consumed in form of regular tea, followed by other beverages in the Asia Pacific. Experiment and innovation led to the preparation of various beverages, including smoothies, lattes, and juices. Various cafes and food chains have incorporated various matcha tea-based foods and beverages in their product portfolios. North America has exhibited spurring demand over the recent past, owing to heightened consumer awareness in the U.S.

Further key findings from the report suggest:

·         The global matcha market was valued at USD 2.62 billion in 2016 and is expected to grow at a CAGR of 7.6% from 2017 to 2025, owing to rising consumer awareness regarding product features, such as detoxification, anti-aging, and improvements to the immune system

·         Culinary grade is estimated to be the fastest-growing segment of the overall product industry, over the forecast period, driven by the rapidly growing use of the product in the formulation of snacks, desserts, bakery, and confectionery items

·         The classic grade was the largest segment of the industry, accounting for around 56% share of the global revenue in 2016, owing to the superior health benefits offered by this product grade

·         Regular tea application segment is expected to dominate the global market, owing to energy stimulation and detoxifying properties of the product

·         North America is expected to witness considerable growth over the forecast years, drive by the rising number of outlets selling matcha-based beverages in the U.S. market

·         Key players in the industry are focusing on expanding their product portfolios along with organizing events to boost consumer awareness, with the objective of sustaining major shares of the overall industry revenues 

The U.S., Canada, Germany, the U.K., France, and Australia have been identified as the key consumers, globally. Beverages and food items formulated using the product have gained wide consumer acceptance in developed countries, owing to their unique taste and flavor. Rising prevalence of chronic diseases such as obesity, diabetes, and cancer have propelled the demand among health-conscious consumers in the U.S.

The product has a high content of antioxidants, vitamins, minerals, and amino acids. The oxygen radical absorbance capacity (ORAC) count of the product is estimated to be 1,384 units per gram, which is higher than average ORAC count of 94 units per gram of other nutritious fruits and vegetables, such as pomegranates, goji berry, walnuts, broccoli, spinach, and blueberries.

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The anti-oxidant composition of the product enables it to prevent various chronic diseases and provide protection from the harmful effects of UV radiation. The antioxidants present in the product, known as EGCG (epigallocatechin gallate), have the ability to prevent various types of cancer including brain, bladder, prostate, and cervix. It prevents the proliferation of malignant cells and thus regulates angiogenesis and metastasis.

Grand View Research has segmented the global matcha market on the basis of grade, application,:

Matcha Grade Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

·         Ceremonial

·         Classic

·         Culinary

Matcha Application Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

·         Regular tea

·         Matcha beverages

·         Food

·         Personal care

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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