Tahini Market Expected To Witness A Substantial Growth Of $1.77 Billion By 2025: Grand View Research Inc.

 


The global tahini market size is expected to reach USD 1.77 billion by 2025 registering a CAGR of 5.2%, according to a new report by Grand View Research, Inc. Growing popularity of tahini products with ethnic Arabic flavors in developed countries, such as U.S., Germany, U.K., France, and Italy, is expected to spur the market growth. Moreover, increasing awareness about consuming healthy, nutritious, and organic food has propelled the product demand. Sauces & dips is expected to be the fastest-growing product segment at a CAGR of 5.6% from 2019 to 2025.

Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed high demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, flour, and whole grains, among others, witnessed a considerable increase during the early stages of the crisis. Presently, most companies in the industry are faced with low consumption of their products and supply chain challenges. The companies are focusing more on altering their supply chains in order to reinforce their online presence and delivery measures, in an attempt to adapt to the present business environment. The changes in consumer buying behavior and the dynamic shifts towards online and D2C distribution channels may have serious implications on the near future growth of the industry. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Changing dietary preferences owing to hectic lifestyle has fueled the demand for dips and sauces. Tahini dips and sauces add flavor as well as nutrition to the food products. Manufacturers are launching innovative products to cater to the increasing demand from the global food industry. For instance, in March 2018, Soom Foods, LLC launched two innovative spreading squeeze packets. The product is available in two flavors, original and chocolate sweet tahini halva spread.

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Middle East & Africa generated the largest revenue share in 2018.Over the past few years, major companies in the region are adopting several marketing strategies, such as product launches, product portfolio and distribution channel expansion, and merger and acquisition, to cater to the rising demand for vegan, gluten-free, non-GMO, Kosher products. For instance, in April 2017, El-Raey Sweetness Halva Company launched a new product line in Badr City, Egypt with a production capacity of 900 tons per day.

Tahini Market Report Highlights

  • North America is projected to be the fastest-growing regional market at a CAGR of 6.8% from 2019 to 2025
  • The sauces & dips product segment is expected to witness the fastest growth at a CAGR of 5.6% from 2019 to 2025
  • Key companies in the market include Al Wadi Al Akhdar, El Rashidi El Mizan, Prince Tahina Ltd., Haitoglou Bros, Halwani Bros. Co., Ltd., Carwari International Pty. Ltd., Dipasa USA Inc., Kevala, Mounir Bissat Factories, and SESAJAL S.A. de C.V.
  • New product launches and production capacity expansion are expected to remain key marketing strategies for these companies

The increasing popularity of Arabic cuisine across developed countries including the U.S., Germany, and the U.K. is the key driver for market growth. Increased consumption of sesame-seed based tahini as a key food ingredient owing to its health benefits, such as skin detoxification and prevention of Rheumatoid Arthritis (RA), and premature graying of hair.

The product has a wide scope of application in numerous products including confectioneries, bakeries, sauces, dips, and salad dressings. The availability of a wide range of products including vegan, gluten-free, non-GMO, Kosher, with zero artificial preservatives, etc. will boost the product demand further.

Also, the manufacturers are adopting various marketing strategies and promotional activities for targeting the untapped regions across the globe, which will have a positive impact on the overall market growth. The Middle East & Africa generated the largest revenue share in 2018. However, North America is projected to be the fastest-growing regional market at a CAGR of 6.8% from 2019 to 2025.

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Tahini market is fragmented in nature owing to the presence of a large number of domestic as well as international companies. Key industry participants include Al Wadi Al Akhdar, El Rashidi El Mizan, Prince Tahina Ltd., Haitoglou Bros, Halwani Bros. Co., Ltd., Marwari International Pty. Ltd., Dipasa USA Inc., Kevala, Mounir Bissat Factories, and SESAJAL S.A. de C.V. These companies have undertaken several marketing strategies, such as merger and acquisition, product launches, and production capacity expansion, to gain maximum market share. For instance, in April 2017, El-Raey Sweetness Halva Company established a new production facility in Badr City, Egypt. In May 2019, Absolutely Gluten Free Company launched Tahini energy bars in the U.S.

Grand View Research has segmented the global tahini market on the basis of product, distribution channel:

Tahini Product Outlook (Revenue, USD Million, 2015 - 2025)

·         Paste & Spreads

·         Halva & Other Sweets

·         Sauces & Dips

Tahini Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

·         Offline

·         Online

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information:www.grandviewresearch.com

 

 

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