Mouth Freshener Market Projected To Exhibit Robust CAGR of 5.0% For The Forecast Period From 2019 To 2025: Grand View Research Inc.

 

The global mouth freshener market size is expected to reach USD 17.30 billion by 2025, expanding at a CAGR of 5.0%, according to a new report by Grand View Research, Inc. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.

Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed high demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, flour, and whole grains, among others, witnessed a considerable increase during the early stages of the crisis. Presently, most companies in the industry are faced with low consumption of their products and supply chain challenges. The companies are focusing more on altering their supply chains in order to reinforce their online presence and delivery measures, in an attempt to adapt to the present business environment. The changes in consumer buying behavior and the dynamic shifts towards online and D2C distribution channels may have serious implications on the near future growth of the industry. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.

Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.

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Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.

Mouth Freshener Market Report Highlights

• Spray segment is projected to ascend at a CAGR of 5.8% over the forecast years
• Retail store distribution channel led the global mouth freshener market in terms of revenue, in 2018
• Asia Pacific is projected to expand at the fastest CAGR of 7.0% during the forecast period.

North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.

Furthermore, the high consumption of junk food, tobaccos, and alcohol has led to an increase in oral problems such as plaque, stained teeth, and bad odor. For instance, according to the World Health Organization (WHO), half of the global population suffers from oral problems. This factor is anticipated to drive the adoption of mouth fresheners, which in turn is projected to drive the mouth freshener market growth.

The manufacturers introduce different flavors of the product keeping the preference of consumers, especially millennials in mind, which is expected to positively influence the market growth. Introduction of ingredients such as caffeine, ginseng, and guarana among others in gum, breath freshener, and mint is driving the product demand. In countries such as India, consumers prefer to have mouth freshener after meals as well. The availability of a wide variety of mouth fresheners is projected to impel market growth soon.

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However, the government policies regarding various types of mouth fresheners such as gums may restrain the market growth in various regions. For instance, chewing gum sale is banned in Singapore unless they are prescribed by doctors or are bought from a registered pharmacist. However, product innovation and acceptance of other variants of the product may drive the demand in near future.

Johnson & Johnson; Mars; The Hershey Company; Kraft Foods Inc.; Perfetti Van Melle; Lotte; Haribo GmbH & co.; Midas Care; Dabur Binaca; and Cadbury Trebor Basset are some of the major market players. The market poses a moderate to high entry barrier due to the presence of big market players and the requirement of high advertising costs. The companies focus on innovation in packaging and flavor, merger and acquisitions, and joint ventures.

Grand View Research has segmented the global mouth freshener market on the basis of type, distribution channel:

Mouth Freshener Type Outlook (Revenue, USD Billion, 2015 - 2025)

·         Spray

·         Mint Candies

·         Gum

·         Others

Mouth Freshener Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

·         Online Stores

·         Retail Stores

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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