Potato Protein Market Likely To Touch At $104.47 Million By 2025: Grand View Research Inc.

 

The global potato protein market size is projected to reach USD 107.47 million by 2025 expanding at a CAGR of 4.3% from 2019 to 2025, according to a new report by Grand View Research, Inc. Increasing popularity of potato protein due to its high nutritional value and benefits, such as improved digestive health, strength, and controlled blood sugar, is expected to drive the market over the forecast period. Increasing product usage as a food supplement will also boost the market growth.

The demand for nutraceuticals & functional foods is expected to witness an upward surge owing to consumers opting for immunity boosting supplements during the COVID-19 pandemic. Furthermore, a decline in the consumption of poultry, meat and seafood products across the globe is expected to increase the demand for plant and animal-based protein supplements in the near future. The report will account for Covid19 as a key market contributor.

Isolates type segment accounted for the largest market share of more than 55% in 2018 and is estimated to retain its position expanding at the fastest CAGR of 4.3% over the forecast period. The food & beverages is expected to be the largest application segment over the next few year. The product is widely used dairy products, infant formulas, various beverages, health food supplements, etc. Constant product innovation in the segment will drive the demand further.

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For example, Summit Nutritionals International, Inc. launched antioxidant potato protein powder isolate, which increases strength and helps lose weight. Avebe and Bioriginal Food & Science Corp. launched Solanic and Solathin vegan protein isolates, respectively. The feed segment is projected to expand at the fastest CAGR of 4.7% from 2019 to 2025 due to product innovation. For instance, Roquette Freres launched Tubermine FV protein for pet food, which works as an alternate for milk for calves.

Potato Protein Market Report Highlights

• Isolates was the dominant type segment in 2018 and is expected to register the fastest CAGR from 2019 to 2025
• Key companies in the market are concentrating on product innovation and capacity expansion to estimate the existing and future demand patterns from upcoming product segments
• For instance Avebe, the largest producer and supplier of potato protein, merged with Novasep to offer high-quality protein for food & beverages application
• The potato protein market is highly competitive in nature. Some of the key companies are Avebe, Bioriginal Food & Science Corp., Roquette Freres, The Agrana Group, Emsland Group, KMC Ingredients, AKV Langholt, PPZ Niechlow, and SÜDSTÄRKE GmbH

Europe was the largest regional market in 2018 and accounted for more than 30% of the global share. The region is projected to retain its leading position throughout the forecast period. However, APAC is projected to be the fastest-growing regional market from 2019 to 2025 due to increasing consumption of food supplements and product popularity as milk, sports nutrition, and poultry diet.

The product is widely used in dairy products, infant formulas, food supplements, etc. Thus, increasing consumption of dietary protein and rapid expansion of the food industry owing to increasing populations in countries, such as India, China, and Brazil, are also expected to augment the product demand over the forecast period. Rising health consciousness will also drive the product demand as it is used in beverages like shakes and smoothies.

Constant product innovation in the segment will drive the demand further. For instance, Nizo is working with Avebe to introduce a new procedure for ingredient composition of potato protein required for manufacturing beverages, such as sports drinks, and 100% vegetable ice-cream products. Bioriginal Food and Science Corp. launched Solathin Vegan, which offers essential and non-essential amino acids to help lose weight.

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Major companies have undertaken strategic initiatives, such as merger and acquisitions, to gain a significant share, especially in the emerging markets. For example, in 2018, Avebe merged with Novasep to industrialize its purification unit to produce high-quality potato protein for food industry. In addition, the company also introduced Perfectasol D520, which combines potato starch and protein to produce 100% plant-based pizza cheese. Some of the prominent players in the potato protein market include:

·        Avebe

·        Bioriginal Food and Science Corp.

·        Roquette Freres

·        Agrana Beteiliguns AG

·        Peppes Group

·        Emsland Group

·        KMC Ingredients

·        AKV Langholt

·        PPZ Niechlow

·        Sudstarke

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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